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We're reimagining the Singaporean dream.
A new era for Singaporeans
Condos, Cars, Country Clubs... Who really cares about how many cars you own or your PSLE score. The old 5Cs are out and so are numbers.
It’s time to rethink what it means to be successful, to be happy. Gone were the days we measured our happiness through numbers. We’ve evolved. We’re more than material possessions, more than labels, more than any number.
The New 5Cs are in
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The New 5Cs
What’s your life priority?
Always up-to-date with friends, family, and the latest trends
The out-of-the-box thinker and daydreamer
The brave soul of the bunch and the leader of the pack
An empath that’s always there to help
Easy-going, free of anxiety and worries
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