Embracing Digital Nation, Circles.Life Partners with EZ-Link to offer the World’s First Transit-Telco Product for Rewards

Circles.Life, the fastest growing telco in Singapore, offers the first integrated digital experience for transit-telco products, utilizing digital rewards as incentives. In a shift towards integrated service options, Circles.Life gradually rolls out “Rides Earn Data” with EZ-Link, offering customers 100MB for every 10 rides using EZ-Link on public transport and an additional 1GB monthly for linking of their Circles.Life number to EZ-Link account through the EZ-Link App, starting end May 2018.

“We believe that innovation should be applied in all sectors. The only way to achieve this is by developing partnerships and use that as a unique differentiator in the telco space,” said Abhishek Gupta, Co-Founder of Circles.Life.  “As the only fully digital telco in Singapore, we aim to digitize the nation one vertical at a time, and be part of the smart nation plan.”

This partnership aims to provide constant connectivity and integrate people’s lifestyle into one platform. Customers who participate in the program will automatically receive 1GB per month for 6 months, and an additional 100MB for every 10 rides they take with EZ-Link.

“EZ-Link constantly seeks collaborations that will make everyday usage of EZ-Link a rewarding experience. We hope that our users will have enhanced experience in our upcoming campaign with Circles.Life via our EZ-Link App,” said Mr. Nicholas Lee, CEO of EZ-Link.

Previously in transit vertical, Circles.Life also partnered with oBike offering riders VIP membership worth $49 when they used the code “OBIKECIRCLES” upon checkout with Circles.Life.

On the finance vertical, Circles.Life partnered with DBS Bank to bring the digital convenience of getting an instant data boost using DBS reward points. DBS customers could also sign up for a Circles.Life mobile plan digitally through the DBS PayLah! app, DBS/POSB digibank apps and the bank’s website. Both services were enabled by an API integration, which provided greater convenience with pre-populated Signup forms as well as instant rewards redemption using a DBS/POSB secured login.

“In the long run, we aim to open our platform to more verticals and be fully part of the government’s smart nation plan,” said Abhishek.

Circles.Life customers can enjoy this offer from end May 2018 onwards by setting up an EZ-Link account via the EZ-Link App available on Apple App Store and Google Play store, or visit https://pages.circles.life/partners-Ezlink and www.ezlink.com.sg.