Best Black Friday Sales in Singapore [2025]: Top Deals, Discounts and Where to Shop

Black Friday is one of Singapore’s biggest shopping events, and 2025 promises even more savings both online and in stores. Originating in the United States, Black Friday has evolved into a global sale season, marking the start of year-end shopping sprees.

This year, shoppers can expect thousands of deals across top brands, from fashion and electronics to travel and lifestyle. Retailers and e-commerce giants like Shopee, Lazada, Amazon SG, and major malls are already gearing up for the event.

Beyond discounts, Circles Zerofy cashback feature lets you earn up to 11% upsized cashback on Black Friday purchases. Every dollar spent helps reduce your mobile bill, combining smart connectivity with even smarter shopping.

If you love hunting for great deals, this guide will help you know when to shop, where to find the biggest discounts, and how to maximise your savings this Black Friday.

When Is Black Friday 2025 in Singapore?

Black Friday 2025 officially falls on 28 November 2025. The sale period often stretches across the weekend, culminating in Cyber Monday on 1 December 2025.

Many retailers also launch early-bird sales or preview events in the week leading up to Black Friday. Online platforms typically keep promotions running until Cyber Monday, creating a four-day window for massive savings.

If you’re planning to shop big, mark the full 28 November to 1 December period on your calendar. That’s when the best offers (and limited-time flash sales) are expected to go live.

Best Black Friday Deals by Category

The 2025 Black Friday sales in Singapore will cover every category imaginable, from high-end gadgets to everyday essentials. Here’s a quick overview of what to expect and where to look.

Black Friday Discount Overview

Tip: Stack these discounts from selected Zerofy merchant brands to earn up to 11% cashback, effectively saving on future mobile bills while you shop.

Where to Find the Biggest Black Friday Discounts

The best deals aren’t limited to one platform. Both online and in-store retailers across Singapore participate heavily in Black Friday, offering huge discounts and flash sales.

Online Platforms

• Shopee and Lazada: The biggest platforms for sitewide flash deals, bundle discounts, and brand vouchers.

• Amazon SG: Global product range with free shipping options for Prime members.

• Zalora: Ideal for fashion, accessories, and exclusive brand collaborations.

In-Store and Retail Chains (non Circles Zerofy)

• Courts, Harvey Norman, Best Denki: Known for big-ticket electronic deals and bundle offers.

• IKEA, Muji, Challenger: Great for home goods, lifestyle accessories, and furniture markdowns.

Brand-Specific Deals

Keep an eye on brands like Apple, Sephora, and Nike. Many brands launch limited edition or exclusive online offers during the Black Friday weekend.

Shopping Tip: Download the apps for your favourite stores in advance. You’ll get early access to pre-sales, extra vouchers, and real-time cashback tracking.

How Circles.Life Enhances Your Black Friday Shopping

Black Friday isn’t just about discounts; it’s about getting more out of every dollar spent. Circles.Life combines mobile connectivity with lifestyle rewards, giving shoppers an edge during the sale season.

How It Works

Through the Circles Zerofy cashback feature, Circles.Life users can earn up to 11% cashback during this Black Friday sale period across selected partner brands. Every purchase you make through Circles perks helps “zero out” your mobile bill, turning your everyday shopping into real savings.

Partnered Brands and Categories

• Marketplace & Food: Shopee, Lazada, Amazon, Taobao, Foodpanda

• Fashion: Adidas, Nike, Lululemon, SHEIN, Zalora, Love, Bonito, Decathlon

• Tech and Electronics: Apple

• Travel and Experiences: Agoda, Trip.com, Expedia, Klook, Hotels.com

• Beauty and Wellness: Sephora, iHerb

Why It Matters

With Zerofy, you’re not just shopping. You’re saving on your phone bill at the same time. Every purchase counts towards reducing your mobile costs, giving you double the benefit from every sale.

By combining premium SIM-only plans with lifestyle cashback perks, Circles.Life makes Black Friday more rewarding, both for your wallet and your connectivity.

Circles.Life SIM-Only Plans with Lifestyle Deals

Before you shop, make sure your mobile plan keeps up with your shopping goals. Circles.Life SIM-only plans offer data, flexibility, and lifestyle savings all in one.

These plans give you more data for streaming, comparing prices, and tracking deliveries, while Zerofy cashback rewards you for shopping with your favourite brands.

Not a subscriber yet? Purchase any SIM-only plan to start shopping and zerofying your mobile bills.

Tips to Maximise Black Friday Savings

Smart shoppers know that planning makes all the difference. Here’s how to get the most value out of this year’s Black Friday sales.

1. Create a wishlist early
   List the items you need and track their prices now. Retailers often inflate prices slightly before offering “discounts,” so knowing the original helps you spot genuine deals.

2. Compare across platforms
   Use multiple sites like Lazada, Amazon, and Shopee to compare prices and shipping options. Apps such as ShopBack or Google Shopping can help you find the best price quickly.

3. Stack your rewards
   Combine brand discounts with Zerofy cashback, bank credit card promos, and store vouchers for maximum savings.

4. Shop early
   High-demand products like gadgets and beauty sets tend to sell out fast. Start your shopping during preview sales to avoid disappointment.

5. Use cashback and loyalty apps
   Track your purchases through the Circles.Life app and partner portals to ensure you get your cashback credited properly.

6. Stay organised
   Keep your order confirmations, receipts, and shipping details in one folder or email label for easier returns or warranty claims later.

7. Check internet speed and connectivity
   Nothing is worse than your Wi-Fi freezing during checkout. Make sure you’re on a reliable connection or use your Circles.Life data plan to avoid losing deals.

Shop Smarter and Save More This Black Friday

Black Friday 2025 in Singapore is shaping up to be one of the biggest shopping events of the year. From gadgets and apparel to travel and experiences, there’s something for everyone, and plenty of chances to save.

By pairing brand discounts with cashback through Circles Zerofy, you can stretch your spending power even further. Every purchase you make turns into savings on your mobile bill, so you spend less and enjoy more.

Shop smart this Black Friday. Make every purchase count with Circles Zerofy. Available now on the Circles.Life app, only for Circles customers. 

Not a subscriber yet? Purchase any SIM-only plan here to start shopping and zerofying your mobile bills.