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10 December 2018

Circles.Life Closes 2018 Reaching 5% Market Share and Strategizing Beyond Telco

 Beyond telco: Circles.Life partners with EZ-Link for ‘Ride for Rewards’, opening its app to non-customers

Singapore, 10 December – Circles.Life closes 2018, reaching 5% market share since its launch in 2016. Continuing its success, Circles.Life has gone beyond telco and opened its app to non-customers.  In a shift towards integrated service options, Circles.Life rolls out “Ride for Rewards” with EZ-Link, offering users 10 Life Points for every ride taken on the bus or train using EZ-Link. All Life Points can be redeemed for rewards. This program is available to all non- customers.

“As we are reaching 5% market share this year, we are continuing to develop the blueprint of the telco’s future. After the launch of Discover in November (an AI-driven events feature), we opened our app to non-customers and we build on that vision with Ride for Rewards with EZ-Link,” said Rameez Ansar, Co-Founder of Circles.Life.

Rides for Rewards

Everyone can participate in the program by connecting their EZ-Link cards to the Circles.Life’s app. Once integrated, users will be rewarded 10 Life Points for every ride they take on the bus or train with EZ-Link. The Life Points can be redeemed for vouchers from Grab, Foodpanda, Lazada, and many more.  This partnership is an extension of the Rides Earn Data program that was launched in May 2018 – rewarding Circles.Life’s telco customers with 100 MB for every 10 rides taken with EZ-Link. 

“Building upon the success of our Rides Earn Data program, EZ-Link is excited to once again work with Circles.Life to help consumers benefit from their regular usage of EZ-Link in the new program, Ride for Rewards. It supports our aim in making daily journeys with EZ-Link a wonderfully delightful experience,” said Mr. Nicholas Lee, CEO of EZ-Link

Welcoming 2019, Circles.Life aims to be the world’s most personalized digital service with below core strategies: 

1. Digital telco: Circles.Life revolutionizes the telco industry by giving power back to the customers. Its Circles-X technology automates the end-to-end telco systems that provide a seamless digital experience for all users.

2. Digital Data Platform: Circles.Life recently opened a data innovation center in Bangalore starting with 25 employees to create a big data platform. It targets to have 50 employees in the first quarter of 2019 and will work closely with the Singapore team to create the most personalized digital service. The company is committed to $ 25 million for a long-term sustainable growth.

3. Digital ecosystem: Circles.Life will leverage further on its telco technology and focus on AI-driven service to create more digital lifestyle products in 2019. While expanding to an AI-driven personalized digital service, Circles.Life will also bring its innovation globally. More countries to be announced in 2019.

On the other note, Circles.Life is pleased to be on the top-5 YouGov’s Singaporean brand advocacy rankings and offering 12.12 Year End Special – 12GB for 28 starting 12 December 2018. This is available for all new signups and existing customers. Existing customers can join through email and let Circles.Life know why they love the company. This limited offer is in a spirit of giving power back to the customers.

Circles.Life’s innovations have resulted in 95% customer satisfaction and attracted 25% of Singaporeans to switch telcos. 

For more information on Ride for Rewards, please visit: https:


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