Circles.Life marketer on going viral: ‘It went viral because I faked the hype’
25 April 2019: If everybody is talking or doing things in a certain way, do the opposite – that is the advice Megan Yulga, senior regional manager for brands and campaigns at Circles.Life, had for marketers attending Marketing’s Content 360 conference. She said: “Be yourself. Speak differently. Brand tone matters. Consistency matters. I...
A dance of giants and hobbits – how corporates and startups can collaborate
18 April 2019: Partnerships between companies at different ends of the size spectrum can be tricky, but clear targets and timelines, as well as trust, is critical if collaborative innovation is to take off. Gone are the days of matchmakers and wingmen (or wingwomen). In modern times, dating apps like Tinder bring people...
The Straits Times
Circles.Life offers more rewards for customer referrals ahead of overseas expansion
16 April 2019: More than one-quarter of telco Circles.Life's customers sign up after being referred, the mobile virtual network operator (MVNO) has revealed, without giving the exact figure. The company cited that customer stickiness as it announced a revamped referral programme on Tuesday (April 16), giving subscribers one month of unlimited data for...
Circles.Life takes a jab at Singtel’s GOMO product, says “Don’t go GOMO”
12 April 2019: Circles.Life has unveiled a microsite stating “Don’t go GOMO! Go Circles.Life!”. According to the website, users who switch from Singtel’s GOMO plan to Circles.Life are entitled to SG$120 cashback and SG$34 off registration. At the time of writing, Circles.Life did not respond to any of Marketing’s queries but the brand is...
It’s Official: Circles.Life Now Offers UNLIMITED Data For $20/Month
14 February 2019: A day after shocking customers with the discontinuation of its 20GB data for $20 option, Circles.Life announces that they’re actually upgrading the popular add-on, to offer unlimited data at the same price of $20 a month. The telco informed users in an email blast, cheekily saying, “We’d never take away...
The Business Times
Circles.Life to expand into Taiwan, Australia in 2019
14 February 2019: In its bid to expand into other markets and build on its digital service capabilities, Circles.Life has secured a round of funding led by venture capital player Sequoia India. The mobile virtual network operator plans to use funds from the Series C round of financing - details on investment size...