The Singapore Retail Festival/ Great Singapore Sale (GSS) 2026: The Ultimate Insider’s Strategy Guide

Out with the old, in with the new. If you haven’t heard, the iconic Great Singapore Sale (GSS) has transformed into the Singapore Retail Festival (SRF). This year, it’s running from July 4 to July 21, 2026. Designed to breathe fresh life into Singapore’s retail scene and bring the buzz back to brick-and-mortar shopping, this year's festival features three heavily themed weekends packed with food, shopping, and interactive experiences.

The SRF 2026 Calendar

The SRF’s main festival grounds are located at Ngee Ann City Civic Plaza. While the major themed activities run Friday through Sunday from 12:00 PM – 8:00 PM, you can still head down from Mondays to Thursdays (4:00 PM – 8:00 PM) to grab some great food and unwind.

Check out the official website here!

Best of all? Admission is entirely free.

Confirmed Brands & Deals to Watch (updated on 22 June 2026)

Don’t wander the festival grounds aimlessly. Here is your curated look at the top confirmed retailers participating in SRF 2026, along with their exclusive offers:

✨ Fine Jewelry & Fashion

• Goldheart Jewelry: Their Buy Gold, Win Gold campaign is offering a massive 100% cashback lucky draw reward (capped at S$5,000) for anyone shopping at a Goldheart boutique during the festival. Simply submit your invoice details via their official microsite to enter.

• G2000: Drop by their booth from July 17–19 to experience their "TechWork" apparel line in action—perfect for upgrading your modern office wardrobe.

• Kinu Supply: Head over on July 4–5 to browse their incredibly aesthetic and adorable lifestyle products.

🎮 Tech & Lifestyle

• PRISM+ : Pet grooming services, win vouchers and rewards

  • Week 1 (Pets): Treat your pet to a grooming session powered by the specialized PRISM+ pet vacuum.

  • Week 2 (Gaming): Compete for the ultimate high score across various challenges on high-performance PRISM+ gaming monitors.

  • Week 3 (Wellness): Strike a zen yoga pose (solo, duo, or with your squad) to claim exclusive shopping vouchers.

🍪 Snacks & Furry Finds

• IRVINS: Snag a Buy 2, Get 1 Free complimentary deal on two highly anticipated, limited-edition collaborations:

  • IRVINS x MINIONS Salted Egg Cornflakes (45g)

  • IRVINS x Kuromi Salted Egg Custard Popcorn (80g)

• The Floof Company: Take an exclusive 5% off every bottle of Kalzyme purchased directly at their booth.

💡 Note: Terms and conditions apply to all promotions. You can track the rolling list of new vendors at the official SRF Participating Retailers Page.

The Stacking Strategy

If you aren't stacking, you're paying too much. Apply these layers in order for maximum savings:

1. The Base Discount: Snag the direct SRF event or store-level markdown.

2. Retailer Member Perks (If applicable):Scan your Sephora Beauty Pass, Takashimaya Card, or CapitaStar app at checkout.

3. Checkout Strategy: Complete your purchase using a cashback platform like Zerofy to claim money back on the final amount. Also use a card with rewards to pay, such as the Zerofy Cashback Card (earning a flat 1% cashback instantly credited back to your card).

Boost Your Savings with Zerofy

If you want to stretch your dollar further, Zerofy is an excellent secret weapon for online and offline shopping.

*Note: Zerofy is available only to Circles.Life subscribers

1. Earn even more cashback (up to 27% on popular merchants like Lazada) by checking out through the Circles.Life app (Zerofy page)! With over 300 merchants, whether you are buying high-end beauty products, tech gear or fashion staples, Zerofy ensures you aren't leaving any money on the table.

How to do it:

• Open up Circles.Life app and tap on ‘Zerofy’ 

• Browse or Search for your favourite merchants

• Click on “Shop Now” on your preferred merchant

• Shop on the redirected merchant page as per usual!

1. Use the Zerofy Cashback Card to pay! It earns you 1% cashback instantly (see it appear back in your virtual wallet immediately after making the transaction!), no min. spend, cap on rewards, and exclusions (only usual exclusions apply). 

How to do it:

• Open up Circles.Life app and click on “Get Card”

• Apply for your Card (it takes <1minute!)

• Top up via paylah/ paynow and Start using

Quick Tourist Checklist

• Claim Your 9% GST Refund: If you are visiting Singapore, remember that spending over S$100 in a single participating store makes you eligible for a 9% Goods and Services Tax (GST) refund.

• Stay Light: Bring your own reusable bags to avoid any potential S$0.05 plastic bag fee — every cent counts toward your next deal!

Are you planning to focus your shopping on electronics for the home or refreshing your wardrobe for the season?