What’s New in Apple’s Latest Lineup: The iPhone 15 Series Features, Prices and More

On September 12, Apple unveiled its highly anticipated iPhone 15 series, jammed-packed with a range of new features and hardware upgrades. If you're in the market for the latest tech, the iPhone 15 starts at S$1,299, while the higher-end iPhone 15 Pro and iPhone 15 Pro Max are available from S$1,649 and $1,999, respectively.

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The switch from Lightning to USB-C

Addressing a long-standing debate, Apple has transitioned from its lightning charger ports to the widely-used USB-C, following the European Union's advocacy for a universal charging standard. The primary intent behind the EU's move was to curtail electronic waste and present cost savings for the consumer.

Though Apple had previously championed its Lightning cable's security, the adoption of the USB-C, a universally accepted standard for charging and transferring data, indicates the company's commitment to user convenience.

Design, display, and cutting-edge features

Just like their predecessors, the iPhone 15 and iPhone 15 Plus boast impressive 6.1-inch and 6.7-inch displays, respectively. These devices are not just about functionality but also sustainability: their batteries are made of 100% recycled cobalt.

The Pro and Pro Max versions stand out with their sleek, thinner bezels (though not strikingly obvious), rounded edges, and an array of colours - from the timeless black and white titanium to the exquisite blue titanium and nuanced natural grey titanium.

Moreover, Apple introduces a remarkable design twist: the customary mute switch is now replaced with an “action button”, that can be customised for a variety of functions.

Advanced camera capabilities

Apple's iPhone 15 series promises a photography experience like no other. All the new models feature a 48-megapixel main camera that now supports the new high-resolution 24MP default. Zoom capabilities are markedly enhanced, with the Pro Max boasting 5x optical zoom in contrast to the Pro's 3x. Furthermore, Apple's revamped camera app offers more zoom steps and broadened video capabilities, such as spatial video capture suited for AR/VR headsets.

Power and performance

The iPhone 15 and iPhone 15 Plus now feature an A16 bionic chip, while the iPhone 15 Pro and the Pro Max will be powered by the formidable A17 Pro chip - a 3-nm chip, coupled with a six-core GPU - that delivers performance that's a whopping 20% faster than its predecessor.

With the iPhone 15 Pro’s ray-tracing capabilities, gamers are in for a treat as blockbuster titles like Assassin's Creed Mirage, Resident Evil 4 Remake, and Hideo Kojima's Death Stranding are slated to launch on the Pro line later this year.

iOS 17 and other software features

Come equipped with iOS 17, the iPhone 15 and iPhone 15 Plus provides a more personal and intuitive. Take a closer look at its new features:

• The revamped Phone app now has Contact Posters that enable users to customize how they appear to their contacts. The Live Voicemail also provides real-time on-device transcriptions when someone leaves a voicemail - plus the option to answer the call mid-message.

• The Messages app has enhanced sticker options, superior search capabilities, voice and message transcriptions. The new Check In function also pairs perfectly with Circles.Life’s Borderless plan, which enables users to auto-notify friends and family when they have made it to their destination safely through seamless connectivity.

• NameDrop provides a fresh approach to AirDrop, making the sharing of contact details more straightforward by simply aligning two iPhone devices. The same gesture can also be used to AirDrop content and more.

• StandBy offers a customizable full-screen view, showcasing glanceable information designed for distant reading when the iPhone is charging on its side. With support for Live Activities, Siri, incoming calls, and enlarged notifications, StandBy is ideal for a nightstand, countertop, or desk.

Among other iOS 17 enhancements are 'Journal,' a new app that helps iPhone users reflect and practice gratitude through journaling; refinements in autocorrect and Dictation; greater protection for Private Browsing in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Photos; and many other additions.

Pre-orders and more

Apple's pricing strategy remained consistent despite economic challenges, especially in the firm's third-largest market China, where it faces challenges from expanded restrictions in the country’s government sectors and the looming presence of competitors like Huawei.

For those eagerly awaiting to get their hands on the iPhone 15 series, pre-orders start on Friday, September 15, with availability beginning Friday, September 22.

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