#Happy5thAnniversary: A quick recap of our journey so far


Written by: Circles.Life

It’s hard to believe Circles.Life was born just 5 years ago, and a little humbling. We’ve come a long way in no time at all thanks to our vibrant, energetic team and the diverse, rapidly growing community. Together, we’ve been able to create the best telco in Singapore – one that’s for the people, by the people. And we couldn’t have done it without you! ❤️


…telcos roamed the land like dinosaurs, unwilling to change their prehistoric ways. We all signed up for the same old lock-in contracts year after year. Finding a phone or SIM-only plan that tied us down for less than 24 months felt like digging for fossils. If a better deal ever came up while you were stuck in a contract, bad luck! You and your empty wallet would be stuck watching from the sidelines as the savings flew by. 😤

Like the rest of us, Circles.Life founders were sick and tired of SG telcos that never dared explore the road less traveled. To say Singapore’s telco industry needed a change would be the understatement of the century. 


At Circles.Life, we started by getting the basics right. Nothing fancy, just transparent SIM-only plans with awesome value, more freedom and better benefits.

Then we made sure our customer service really lives up to its name *gasp* and built an app that actually works *gasps again*. About time, right? And for every SIM card, every app download and every megabyte of high-speed data, our amazing customers (stand up, that’s you) have been the most important part of it all. Your feedback continues to be the secret ingredient in everything that we do. It’s true! 


We thought we’d celebrate our 5-year anniversary in style with a #CirclesLifeThankYouParty, keeping the safety of our people priority numero uno. But we didn’t want to throw a party just so we could stand around patting ourselves on the back. (Actually, that’s not a bad idea – someone pencil that into the social calendar?)

No, we wanted to celebrate as one big family and give back to the local community that’s given us so much. That’s why we teamed up with some of our favorite local ice cream hawkers as a symbol of our appreciation for all the people that make Singapore what it is. And yes, they definitely bribed us with their delicious treats. #flavortown🍦🤤


It’s been a memorable 5 years but it’s only the beginning. Though we’ve taken a moment to reflect on the past, we never stopped looking forward. Empowering individuals and caring about our vibrant community will always be our mission. Whether it’s creating the best SIM-only deals for everyday people, helping local businesses kick serious butt or designing innovative ecosystem products, it’s what makes us tick. 💪

If you’re already part of our big family, we can’t wait to show you what else we can do. If not, it’s never too late to start! Check out our super flexible SIM-only plans and discover how you can save on the latest phones. The power is in your hands, but be warned: our deals are mighty tempting! 👀

We are social



© 2022 Circles.Life / Circles.Asia