When Does Black Friday Sale Start and End in 2025? Key Dates and Deals You Need to Know

Introduction

Shoppers across Singapore mark their calendars for Black Friday every year, and 2025 is shaping up to be the biggest event yet. Black Friday originated in the United States as the day after Thanksgiving, kicking off the Christmas shopping season with massive discounts on electronics, fashion, beauty, travel, and more. Over the past decade, Singapore has adopted the tradition with enthusiasm, turning it into one of the most anticipated digital shopping holidays of the year. Black Friday 2025 falls on 28 November 2025, and retailers are expected to roll out bigger deals, deeper discounts, and extended mega-sales that last beyond Cyber Monday.

Black Friday’s growing popularity in Singapore is driven by increasing online shopping habits. In November 2024, online retail sales accounted for 14.6% of total retail sales in Singapore, supported by major events like Singles’ Day (11.11) and Black Friday. Global data also reflects the trend: Black Friday spending grew by 5% worldwide in 2024 as shoppers searched for holiday bargains, according to BusinessWire. With Singaporeans becoming more value-driven, tech-savvy, and early planners, Black Friday 2025 is expected to surpass previous years in both participation and savings opportunities.

To help you prepare, this guide breaks down the start and end times for Black Friday 2025, the best deals across top categories, how early-access promotions compare to main-day discounts, and how Circles.Life perks help you maximise every dollar saved during the shopping frenzy.

Key Takeaways

• Black Friday 2025 in Singapore falls on 28 November 2025.

• Early Black Friday sales typically begin 1 to 3 days earlier.

• Many retailers extend deals until Cyber Monday on 1 December 2025.

• Expect major discounts on electronics, Apple products, fashion, travel, beauty, and more.

• Circles.Life users can enjoy up to 11% upsized cashback on top brands during Black Friday.

When Does Black Friday 2025 Sale Start?

If you are wondering when does Black Friday sale start, most online retailers in Singapore roll out deals 1 to 3 days before the actual date, sometimes even earlier. E-commerce platforms like Shopee, Lazada, and Amazon are known for launching Early Black Friday promotions featuring mega vouchers, flash sales, and bank card discounts. High-demand categories such as smartphones, laptops, tablets, and Apple products also see early markdowns.

Apple’s Black Friday Singapore promotions typically go live early on Friday morning, but Apple resellers in Singapore, such as COURTS, iStudio, and Amazon SG, may release deals slightly earlier. The trend of “Early Access Sales” has become standard, allowing shoppers to lock in deals before the main rush.

What Is Black Friday Sale? (And Why Singapore Loves It)

If you have ever searched what is black friday sale, it is a global shopping event originating from the United States. It marks the unofficial start of the holiday shopping season with massive discounts across nearly every category. Singapore has fully embraced Black Friday sales because it delivers competitive pricing on big-ticket items such as electronics, Apple devices, smart home gadgets, gaming gear, fashion, wellness products, and travel bookings.

The rise of e-commerce and the availability of international deals through Amazon Singapore, Shopee, Lazada, and cross-border retailers make Black Friday especially powerful in Singapore. Retailers pass on savings from global supply chains, and consumers benefit from some of the best Black Friday deals Singapore has access to all year.

When Does Black Friday 2025 Sale End in Singapore?

If you are searching when does Black Friday sale end, most Black Friday 2025 deals in Singapore will run until midnight on 28 November 2025. However, many brands extend their promotions through the weekend, leading into Cyber Monday on 1 December 2025.

Some retailers run a Black Friday–Cyber Monday Mega Sale, blending both events into a multi-day savings marathon. Expect tech retailers, travel platforms, and fashion brands to extend discounts to keep up with customer demand.

Black Friday 2025 Singapore Deals

Electronics & Gadgets (Most Popular Black Friday Deals)

Electronics dominate search trends for black friday 2025, especially smartphones, smartwatches, tablets, gaming consoles, and laptops. Expect major discounts from Apple, Samsung, Dyson, Sony, Lenovo, Logitech, Microsoft, and Philips.

Shoppers often wait for Apple Black Friday Singapore deals on MacBooks, Apple Watches, AirPods, iPads, and iPhones.

You can also enjoy up to 11% cashback on participating brands when you shop using Circles.Life lifestyle perks.

Fashion, Apparel & Luxury Brands

Fashion remains one of the biggest categories during black friday sales. Popular brands like Zara, Uniqlo, H&M, Nike, Adidas, Charles & Keith, ASOS, Coach, and Michael Kors typically run generous discounts during Black Friday weekend.

Circles.Life customers can stack up to 11% cashback on many partnered lifestyle brands, creating additional savings during the sale.

Beauty, Skincare & Wellness

Beauty and wellness shoppers can expect major markdowns at Sephora, Watsons, Guardian, Shopee Beauty, Lazada Beauty, The Body Shop, Innisfree, Laneige, and Kiehl’s.

Deals usually include sets, bundles, haircare tools, and wellness products such as massage guns and spa vouchers.

Circles.Life users can unlock up to 11% cashback on selected beauty merchants.

Home & Lifestyle Products

Black Friday is also known for deals on home appliances, furniture, tech accessories, and smart home devices. Retailers like COURTS, Harvey Norman, IKEA, and HipVan often offer discounts on air purifiers, sofas, kitchen appliances, mattresses, vacuum cleaners, smart lights, and more.

Lifestyle perks from Circles.Life provide additional cashback opportunities during the sale period.

Food, Dining & Grocery Deals

Foodies and families can enjoy savings on GrabFood, Foodpanda, Deliveroo, RedMart, and FairPrice Online. Typical promotions include:

• 1-for-1 dining

• Bundle meals

• Grocery discount vouchers

• Seasonal food deals

Many F&B brands also integrate with Circles.Life perks for cashback stacking.

Travel, Hotels & eSIM Deals

Black Friday is a popular period for travel bookings as Singaporeans plan year-end trips. Platforms like Agoda, Booking.com, Expedia, Trip.com, and Klook offer Black Friday travel deals.

You’ll also find discounts on travel eSIMs, including Circles.Life travel eSIM promotions across Asia, Europe, and the US.

Entertainment, Subscriptions & Digital Deals

Digital subscriptions often run Black Friday offers, including Netflix, Spotify, Disney+, YouTube Premium, Canva, Adobe, gaming passes, and productivity tools. Deals often feature discounted annual plans or extended free trials.

Shopee, Lazada & Amazon Mega Deals

When searching when is Shopee Black Friday sale, know that major marketplaces run mega deals starting early in the week of Black Friday.

Expect:

• Flash sales

• Mega vouchers

• Cashback boosts

• Storewide coupons

• Bank card promotions

• 11.11 leftover deals

The biggest discounts typically occur on 28 November 2025.

Early Black Friday Deals vs Actual Black Friday – What’s Better?

Comparison Table

Tips to Maximise Black Friday Savings in Singapore (2025 Edition)

To secure the best black friday deals singapore, follow these strategies:

• Track prices early so you know if a deal is genuine.

• Use cashback tools and vouchers.

• Create a wishlist on Shopee, Lazada, and Amazon to monitor price drops.

• Check cart items just before midnight, as some deals refresh at 12AM.

• Use multiple platforms to find the best price for the same product.

• Avoid impulse buys; compare total cost including shipping.

• Stack Circles.Life perks with Black Friday discounts for maximum savings.

How to Maximise Black Friday Deals with Circles.Life Perks

Circles.Life customers enjoy exclusive up to 11% upsized cashback during Black Friday when shopping across partnered categories such as fashion, travel, electronics, beauty, and lifestyle brands.

These perks layer on top of Black Friday discounts, allowing users to save even more across popular retailers like Nike, MyProtein, Sephora, Uniqlo, Taobao, Agoda, Klook, Trip.com, Expedia, and others.

Explore savings guides here:

• Shopee vouchers with Circles.Life

• MyProtein vouchers

• Nike vouchers

• Sephora vouchers

Circles.Life SIM-Only Plans with Lifestyle Perks

Black Friday 2025 vs Cyber Monday 2025: What’s the Difference?

Black Friday focuses broadly on storewide deals across electronics, fashion, home, groceries, and lifestyle brands, whereas Cyber Monday is more targeted toward tech, gadgets, and online-only deals. In Singapore, both events overlap, with many retailers merging sales into a long weekend mega event.